April 12, 2017
You hip? This scratch-and-sniff weed book may be for you
by Ryan Harrington
“It’s a scratch and sniff book — about weed,” is something that someone, somewhere, uttered in an editorial meeting. Perhaps they even punctuated the sentence with an insouciant “maaaaan.” We can’t know.
What we can know is that the pitch worked, and The Scratch & Sniff Book of Weed is coming to a store near you next week (timed for 4/20) from Abrams. As Brooke Edwards reports for the Herald and Review of Decatur, Illinois, this may seem like a children’s book, with its warm yellow cover, cartoon joints, and olfactory delights — but its target is an older set. It aims to preach the gospel of weed and score a couple points for the cause of legalization.
The back of book copy describes it like this:
Legal in all 50 states, this entertaining, informative, and whimsically illustrated guide covers 4,000 years of weed and its significance—psychoactive, cultural, medical, sexual, and more—in just 22 pages and with 20 scratch-&-sniff scents. From the science behind the munchies to the botanical link between weed and beer; from weed’s sexual upsides to its (literal) sexual downsides; from Tupac to Shakespeare to why weed makes music sound better: This book may just be the greatest-ever gift for anyone from the cannabis connoisseur to the cannabis curious.
I know what you’re thinking. How could they possibly identify and recreate the scents twenty distinct strains of weed? Only my college roommate could have written this book.
To which the Herald and Review says, “Easy there buddy, not quite.” The scents merely evoke the names of weed strains. Or as Edwards put it: “The Pineapple Express smells like pineapple and the Blueberry Kush smells like blueberry.” Sounds like their story checks out.
And in fact my college roommate didn’t write this, because its co-authors are Seth Matlins (a professional cause-related marketer with a special interest in legalizing weed) and the pop-culture writer Eve Epstein. Ann Pickard contributed the illustrations. And, to prove their loyalty to the cause, they will donate a share of the profits to the legalization-minded Drug Policy Alliance.
Ryan Harrington is a senior editor at Melville House.