June 21, 2016
What the world really needs is Tinder for publishing
by Taylor Sperry
“Publishing’s Hot App: A Tinder for Intellectual Property” is a headline that might inspire anxiety in just about anyone. It’s difficult to imagine a response that isn’t Oh, god.
For the Hollywood Reporter, Andy Lewis introduces Properties, an app that pairs Tinder’s user-friendly swipe right / swipe left functionality with #curated #content like sample chapters and book-to-film rights information for producers and other people in Hollywood. Swipe right if you’re interested; swipe left if you’re not. (Then what? Unclear.)
Properties is just the latest product from the crowd-driven publisher Inkshares, which co-founder Thad Woodman says occupies the “sweet spot between traditional and self-publishing.” Sort of? Inkshares, which was founded in 2013, allows users to “post a sample or pitch, and if the project gets 750 preorders, Inkshares publishes it, providing the editing, design and distribution services of a traditional publisher.” The idea is to redistribute risk, to not publish until the “critical mass of funding” needed for basic overhead has been met.
It’s a “sweet spot” only insofar as it’s risk-averse, impersonal, and 100% a numbers game. Swipe left.
Taylor Sperry is an editor at Melville House.