October 18, 2017
Wait, those aren’t Kardashians: Librarians in New Zealand honor the Calabasas ladies in photo shoot
by Alex Primiani
Hey, let’s talk about something fun! And silly! And maybe uplifting?
It has been ten, count ’em, ten years since the Kardashians made their way into the minds, bodies, souls of nearly every living person on this planet — and a team of librarians in New Zealand are taking full advantage. The social media geniuses at Invercargill City Libraries and Archives on New Zealand’s South Island reportedly got their whole team together recently, to recreate the Hollywood Reporter’s Kardashian-laden August 2017 cover. The cover shows all the ladies of the clan in sexy loungewear, piled atop one another… as does the librarian spoof, which was shared online last Friday with a caption that read, “It has been 10 years since the Kardashians first graced our screens. To celebrate, our social media team decided to have a totally impromptu, definitely not planned, photo-shoot.”
As Billy Schwab Dunn reports at the Daily Mail, the photo went 2004-viral*, quickly amassing 5,000 likes on Facebook.
Book-lovers, Kardashian-lovers, photo-shoot aficionados, all went ham for this cute little parody, sending words of encouragement and LOL-ing all over the place. But, leave it to the Internet and its invisible army of trolls (of course) to bring down the fun. Dunn continues:
Of course, as always not all comments were positive, with one commenting to question why someone is paying six people to be a library’s social media team.
The team was quick to clarify that the people in the photograph manage the social media for free, as well as their ‘actual jobs’.
‘We aren’t hired to do it all. We do it because we love our library and we don’t think that’s idiotic at all.’
When another called them out for being ‘pathetic’, the library team had this to say:
‘Promoting our library to a new generation? We don’t think there is much better we can do Gail. Unless you think Libraries aren’t worth promoting?’
There’s no particular goal behind the photo: the librarians simply hoped to get their library’s name out, have some fun, and honor Kim, Khloe, Kris, the two younger ones, and… um… Kourtney!
I’m not a fan! You’re a fan!
Alex Primiani is senior publicist at Melville House.