October 29, 2010
The melodrama of publicity…
by Melville House
“Hey! It sure looks like Extraordinary Renditions is getting a lot of press.”
“Not any more, you idiot. No one cares about a book a month after it’s published.”
Shelf Awareness directed us towards this humorous author-created move by Andrew Ervin to promote his debut novel Extraordinary Renditions. Though obviously camp, the video captures pretty effectively the poor fate of the recently published novelist as it dawns on him that the cruelly brief opportunity for media attention has passed… and the rapturous joy when, against all odds, his book is reviewed anew.