May 6, 2014
Tesco win Bad Grammar Award for make bad grammar regularly
by Alex Shephard
Tesco have won the 2014 Bad Grammar Award for make bad grammar regularly.
Tesco was cited for multiple instances of atrocious grammar mistakes, including saying that their orange juice is the “most tastiest” and consistently confusing “less” and “fewer” in their their toilet paper (called “loo-roll” in Britain because the British are the tweest people on earth) advertisements. Labour Education Spokesman Tristram Hunt place second for using the phrase “ongoing continuing professional development,” in response to a question from conservative MP Michael Gove, who looks like Doogie Howser if he was left out in the sun for too long.
The Bad Grammar Award prize was awarded by The Idler Academy, an offshoot of The Idler magazine where students can learn philosophy or how play ukelele, if The Guardian is believed. The Idler Academy establish The Bad Grammar Award to make known “the incorrect use of English by people and institutions who should know better.” Other nominated potential honorees who did not win were the cafe chain Apostrophe, the National Helth Service, Britain’s primary schools, and army. They did not win though, not even army, because their grammar was more good than Tesco’s and also Tristram Hunt’s.
If you are bad at grammar, unlike me, click here for a very helpful list of steps on how to get better grammar.
Alex Shephard is the director of digital media for Melville House, and a former bookseller.