January 28, 2005
S&S announces tsunami aid project . . .
by Dennis Johnson
“With a nod to God, next month Simon & Schuster will become the first mainstream publisher to launch its own religion imprint for children,” reports Karen Springen in a story for Newsweek. The new “faith-based line” will be called Little Simon Inspirations. Says Robin Corey, publisher of S&S’s “novelty, media and teen publishing” division, “[The audience for these books] is not what we have always thought of as the traditional Christian market. It’s Joe Everybody. When a tsunami hits, you want to be reassuring to your kids.” All the titles in the series will “come with the endorsement of Max Lucado, an influential San Antonio, Texas, preacher who’s written the popular adult titles ‘Next Door Savior’ and ‘It’s Not About Me.'” Says Corey, “He’s our seal of approval. The people who want these books know Max Lucado.”
Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House. Follow him on Twitter at @mobylives