May 16, 2019
Self-professed master of fraud tries to fake his way to the top of the bestseller lists
by Michael Seidlinger
The title says it all, really: Oobah Butler tried to get his book, How to Bulls*t Your Way to #1: An Unorthodox Guide to 21st Century Success, onto bestseller lists by buying a bunch of copies of his own book, thereby artificially giving it that boost.
We’ve seen this before with books like Handbook for Mortals by Lani Sarem, back in 2017, which scammed its way onto the New York Times bestseller list after the author bought it up in droves. In fact, there have been plenty of authors who tried this (including Trump, who bought thousands of copies of his book, The Art of the Deal, to land it on bestsellers lists upon first publication).
However, it’s kind of hilarious to see someone who has made a life out of being a fraud… become a bestselling fraud. Maybe it’s just me but I would have expected nothing less from such a book and its author. One could say this was all a planned publicity stunt. But yeah, it’s still gross in its misuse and manipulation of a bestselling list and all the work that goes into it, not to mention the authors that work their asses off trying to make it on said lists.
Michael Seidlinger is the Library and Academic Marketing Manager at Melville House.