February 6, 2018
Samhita Mukhopadhyay is stepping in as executive editor at Teen Vogue
by Taylor Sperry
One after another, the editors of some Big Deal magazines stepped down from their posts this fall. Graydon Carter from Vanity Fair, Robbie Myers from ELLE, Nancy Gibbs from TIME, Cindi Leive from Glamour. Jann Wenner from Rolling Stone (kind of; not really). We reported on it here and here.
But arguably more interesting than any of these shake-ups is what’s going on at Teen Vogue—the sleeper hit of the 2016 election, thanks in part to Lauren Duca’s reporting on Trump and Elaine Welteroth’s vision as the magazine’s editor and then editor-in-chief. (For your daily dose of humility, Duca is twenty-six (sorry for the shady-looking source); Welteroth is thirty-one.)
But despite record traffic last year (for WWD, Alexandra Steigrad reported a high of 9.2 million unique visits per month), parent company Condé Nast cut the magazine’s print circulation first to four issues a year and finally eliminated the print publication entirely.
Shortly thereafter, rumors started swirling about Welteroth replacing Cindi Leive at Glamour, but it seems Welteroth has (um, wisely?) decided to “expand her opportunities in film, television, digital, branding and endorsements.” Even before her departure from Teen Vogue was announced last month, she’d appeared as herself on the series “Black-ish” and co-wrote an episode of its spin-off “Grown-ish.”
Indeed, this feels like a real loss. But! But: Stepping in is Samhita Mukhopadhyay, whom Kara Bloomgarden-Smoke reports, also for WWD, will be Teen Vogue’s new executive editor. And this bodes well. Mukhopadhyay is the coeditor of Nasty Women: Feminism, Resistance and Revolution in Trump’s America (to which our own Sady Doyle is a contributor) and previously led Mic.com’s “coverage of Standing Rock, The Movement for Black Lives, Islamophobia, trans issues, and sexual assault on college campuses.”
All of which is to say that Teen Vogue will likely continue being one of the more interesting publications to watch as the print magazines’ old guard steps aside. Grown-up Vogue, meanwhile, has embarked upon a dubious pivot-to-video collaboration with VICE.
Taylor Sperry is a former Melville House editor.