May 14, 2019
Publishers making it easier for indies to order directly
by Christina Cerio
Independent Bookstore owners felt anxious after Baker & Taylor announced they are leaving the wholesale market. The changes at Baker & Taylor mean Ingram is the only national wholesale retailer for independent bookstores. Publishers took note and many are working to make the direct sales option easier. Shelf Awareness reports that Hachette Book Group and Independent Publishers Group are launching Indie Direct programs, which connect independent bookstores with new benefits like changes in the credit approval processes to expedite new account set-up, additional discounts for indies, and more.
Hachette’s executive v-p, Alison Lazarus, shared:
Hachette Book Group is committed to independent bookstores and the amazing work they do on behalf of our authors and our books. With HBG’s Indie Direct promotion, we’re pleased to extend our support to those independent booksellers who do not currently have accounts with HBG. Our goal is to help onboard these stores with an easy transition plan, and to eliminate any concerns about ordering books from us or our client publisher partners. We’re looking forward to establishing relationships with new bookstore partners.
The loss of a national wholesaler is giving regional wholesalers a chance to shine. New Jersey wholesaler Bookazine’s COO Rich Kallman told PW that Bookazine “will make every effort to step in and fill the void this leaves in the wholesale segment while continuing to provide the same high level of service we do today.”
New direct sales benefits coupled with the resurgence of regional wholesalers will hopefully make the Baker & Taylor transition as pleasant as possible.
Christina Cerio is the Manager of Direct Sales & Special Projects at Melville House.