April 27, 2010

Nooks outship Kindles in March


A report from a tech magazine in Taipei, Digitimes, says that as of March, manufacturers there are shipping more Nook Ereaders to Barnes & Noble than they are Kindles to Amazon.

According to the report, “demand for nook was picking up,” and it “accounted for 53% of e-book readers shipped to US vendors last month.”

The magazine attributes this “partly to consumers’ interest in new products, as Amazon’s Kindle has already been on the market for some time,” and partly to B&N’s “extra competitiveness in its own retail outlets across the US.”

Which is why, of course, Amazon cut a deal last week with Target, as a previous MobyLives report noted.

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House. Follow him at @mobylives