This London bookshop wants to send you a new hardcover every month for the rest of your life!

London’s Heywood Hill bookshop is turning eighty, and to commemorate, they’ve launched a new Library of a Lifetime contest. One lucky winner will get a newly released hardcover, every month, for life. The Guardian’s Alison Flood writes that the prize is a supersized form of an existing service.

The prize is inspired by Heywood Hill’s A Year in Books subscription service, which offers users a reading consultation with the shop’s booksellers to determine their interests, and then a new book each month. One customer in Connecticut, said the shop, has received a monthly book from Heywood Hill for the last 40 years.

“Every person is different. Before we start, we will sit down with the prize winner and find out their reading preferences, and any likes and dislikes,” said [Karin] Scherer.

Scherer, senior Heywood Hill bookseller, is quoted as saying “for the winner it will be an intellectual adventure of a lifetime… Whoever wins the first prize will never have to buy a book again. Instead they can look forward to a lifelong relationship with our bookshop and our booksellers.” And according to the contest page, a few notable names have already submitted the names that are notable to them: