One great thing about being an indie press is that you get to hunt out great books. Less great is that it can sometimes feel like you’re on your own promoting those books. Competition can be stiff, and those great titles can all too easily get lost in the shuffle.

As we reported a few weeks ago, indie booksellers in the UK are banding together to make sure they get their share of attention from publishers. On the publishers’ side, last year the Guardian’s Eloise Miller interviewed directors from twelve indies and asked them all to include an indie title they wished they had published.

Two months later on Twitter, Influx Press is carrying the idea a little futher:

Ok independent press thread for readers, from publishers…

Post a book cover that you wish you had published because it’s amazing. Then nominate 4 other presses to do the same.
Our first nominations: @FitzcarraldoEds @GalleyBeggars @DeadInkBooks @peepaltreepress pic.twitter.com/GNCAVmFdWU

— Influx Press (@Influxpress) February 22, 2018

I like this game!

Post a book cover that you wish you had published because it’s amazing. Then nominate 4 other presses to do the same.
Our nomination: @NewDirections @serpentstail @TiltedAxisPress @LesFugitives pic.twitter.com/gBadIytqBx

A smattering of publishers tapped have taken up the challenge:

— FitzcarraldoEditions (@FitzcarraldoEds) February 22, 2018

Right, my laptop crashed when I went to reply, that’s how good this books is!

Post a book cover that you wish you had published because it’s amazing. Then nominate 4 other presses to do the same.
Our nomination: @Ofmooseandmen @commapress @UnsungTweets @404Ink pic.twitter.com/FteK6A1Rpt

— Dead Ink (@DeadInkBooks) February 22, 2018