March 22, 2010
In case you thought it was easy to choose a book of the month ….
by Dennis Johnson
So what do you get at an indie that you don’t necessarily get at a chain bookstore? A maniacal staff on a mission, that’s what. Take, for example, the staff of the Green Apple Bookstore in San Francisco. As they explain on their blog, “Each month, we here at Green Apple choose a brand-new book for which we’re evangelical. We even guarantee the book 100% or your money back. And when we get our act together, we produce a short video about our Book of the Month.”
And as this month’s video explains, the decision making process can be, well, hard on the staff, but at least it’s keeping Ned employed …
Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House. Follow him on Twitter at @mobylives