December 3, 2018

Gucci, the luxury fashion label, has opened a bookstore

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Usually, when we think of Gucci print, we don’t think of books. But in this instance, the Italian luxury fashion label is embracing print in a whole new way. 

Gucci Wooster, the brand’s recently opened experiential store located in the Soho neighborhood of New York City, has opened a bookstore within their storefront. Because what’s a better accessory than a book? 

Reported by Laird Borrelli-Persson over at Vogue, the bookstore’s curator is David Strettell of Dashwood Books, the NoHo indie bookstore specializing in photography. Carrying 2,000 titles, both new and out-of-print, the Gucci bookstore will mostly feature avant-garde art and photography books. Borrelli-Persson writes that “within these broad subjects, space is made for local artists, Italianate themes, and publications featuring the work of ‘friends of the house,’ including Martin Parr, Petra Collins, and Ryan McGinley.” Shoppers can also find a selection of niche magazines, including the Gucci zine Le Palace.  The price point for items in the bookstore ranges from $20-$1,000.

This isn’t Gucci’s first book collaboration – the brand’s designer has incorporated literary elements into his fashion collections, paying homage to Jane Austen with purses and sweaters inspired by her books.  

According to a report from Emilia Petrarca at The Cut, Gucci has even hired a chief librarian and official “Book Worms” to oversee the store. Perhaps they can help you find some books to put in your $1,450 Gucci backpack.    

Stephanie DeLuca is the director of publicity at Melville House.

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