February 6, 2015
Morgan Entrekin launches Lithub.com
by Kirsten Reach
The next Bookish is here. Well, something between Bookish and the Paris Review Daily.
As a Wall Street Journal report details, Grove Atlantic has created a new website for critical essays and reviews called The Literary Hub, which will launch on April 8. The company is partnering with seventy others, including New Directions, FSG, and Melville House (hey, we’ve heard of them) to provide one source for literary content.
The project is the brainchild of Morgan Entrekin, president and publisher of Grove Atlantic. The site will commission some work of its own, including critical work, reviews of bookstores, and maybe even book reviews. The editor-in-chief is Jonny Diamond.
As Jennifer Maloney reports in the WSJ story, LitHub will be “a website styled as a Huffington Post for the literary world—a one-stop shop of bookish aggregation.” One-stop shops are great. They bring to mind regionally beloved businesses like Wawa or Sheetz, right? Everybody likes a gas station that will make you mac and cheese.
So it’s kind of like My Independent Bookshop meets Scribner Magazine meets… blah, blah, blah. There are a million sites out there to recommend content. These are smart publishers; we’ll learn more about what separates their editorial vision from other sites that came before this one as soon as they start publishing.
Kirsten Reach was an editor at Melville House.