March 22, 2010
Glue allows authors/readers to unstick from Amazon
by Dennis Johnson
A report at Digital Book World uses a Cory Doctorow quote to explain the problem:
Thereâ€™s a reason that the Web is festooned with links to Amazon: it pays to make those links, and itâ€™s easy. Other retailers, including Indienet, Powellâ€™s, Borders, Barnes & Noble, and the amazing Book Depository have their own affiliate programs, and Iâ€™d happily link to those, too, if there was an easy way of doing so without having to laboriously hand-code six links on every review.
Now, according to the report, a new widget called Glue — full name, the GetGlue Book Widget — is making that possible. It “not only enables easy ‘buy now’ links to a number of online retailers,” but it’s also, according one one author,Â not â€œan obnoxious sales technique.â€
Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House. Follow him on Twitter at @mobylives