June 6, 2012
Finger-lickin’ good on Facebook
by Nick Davies
Earlier this week, KFC — a.k.a. Kentucky Fried Chicken — released a free e-book edition of Colonel Harland Sanders’ memoir, exclusively on Facebook. The founder of KFC as well as the face of its logo, Sanders opened a service station in Kentucky in 1929, where he developed the restaurant that he’d eventually turn into a franchise. While he did serve in the army, he didn’t achieve the rank of colonel there; he got his famous moniker when he was given the honorary title “Kentucky Colonel” by Governor Ruby Laffoon in 1935.
Colonel Sanders: The Original Celebrity Chef went up on Facebook this Monday. A combination cookbook and autobiography, it includes previously unpublished recipes such as The Colonel’s special omelette and an upside-down peach cobbler, and a glimpse into the life — as KFC puts it — of “one of the world’s legendary entrepreneurs…both the insightful life lessons and the delicious recipes remain[ing] relevant today.” In Sanders’ own words:
The food I’ve liked in my time is American country cookin’…But in this book I’m going to try something new. I’m going to tell how I grew up and at the same time tell you how you can have the kind of food I grew up on. When I tell you how to get food ready for eating, I won’t use just a cold mathematical formula to help you put it on your table. I’ll be telling you how to prepare it like a man who’s talking to you right over your kitchen stove. My list of American country food you won’t find in fancy cookbooks.
The e-book is now available for free—the only catch being that in order to download it, you have to publicly proclaim your “like” for KFC on Facebook.
Nick Davies was a publicist at Melville House.