April 19, 2012
Encyclopaedia Britannica – there’s an app for that
by Nick Davies
Last month, Encyclopaedia Britannica announced that its most recent edition, published in 2010, would be the final print edition of the iconic reference books.
Now, as part of its move to focus its efforts online, Britannica announced the release of an app, which as of today is available for iPhone and iPad.
While the app is free to download, full access to its content costs $1.99 per month, as Britannica intends to compete with sites like Wikipedia by appealing to “the increasing number of digital users who seek quality and reliability of information over availability.”
Huffington Post UK selected the newly launched app as its April 18th App of the Day, describing the home screen as “clean and easy to navigate” and praising the This Day feature for demonstrating how an online platform can go beyond the restraints of a physical book. The review of the app cites the Link Map as its most appealing feature, showing a web of links between connected subjects that can quickly become immersive as you bounce from topic to topic.
Nick Davies was a publicist at Melville House.