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How We Win

A Guide to Nonviolent Direct Action Campaigning

Today’s new direct action campaigns require a new, down-to-earth guide to effective campaigning. George Lakey’s How We Win is that timely guide. The Women’s March of January 21, 2017 was estimated at four million people — the largest assembly of activist protest in U.S. history. Many of those assembled were in the streets for the first time, or returning after a period of inactivity.

Lakey, a lifelong activist, helps us understand our political moment (extreme polarization, ripe for political change), teaches us how to plan a campaign to overcome that polarization, demonstrates how to launch these ideas into action, and shows us how to grow and sustain our movements. This is what democracy looks like.

GEORGE LAKEY has been active in direct action campaigns for six decades. Recently retired from Swarthmore College, where he was the Eugene M. Lang Visiting Professor for Issues in Social Change, Lakey was arrested for the first time at a civil rights demonstration in March 1963, and most recently on March 29, 2018 in the Power Local Green Jobs Campaign. He lives in Philadelphia.

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