October 14, 2010

Amazon’s ultimate weapon to kill bookstores

by

A screen shot of the Amazon mobile app, taking aim at the culture AND the economy

A screen shot of the Amazon mobile app, taking aim at the culture AND the economy

As if it weren’t already easy enough, Amazon has just made it easier for its faithful followers to rip off brick and mortar bookstores by coming up with a free app called Amazon Mobile 1.2.8, which allows iPhone owners to use the phone to scan bar codes of books (or any product) in stores, then buy them on the spot — from Amazon.

According to a report from CNet News,

As with bar code scanners in other mobile apps, Amazon Mobile uses your iPhone’s camera to take in a product’s zebra-striped bar code. Amazon’s servers then find a match, and after you select the item, you can sign in to your account to purchase the product on the spot.

As on the regular Amazon Web site, you’ve got gift options and a choice of multiple shipping addresses. Just like before, you can also add the product to your wish list or cart for later purchasing.

Or you could, you know, buy it at the store you’re in and not rip off their services and protect the local economy while you’re at it. Just an idea.

Dennis Johnson is the founder of MobyLives, and the co-founder and co-publisher of Melville House. Follow him on Twitter at @mobylives

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