February 25, 2019
A new service matches publishers with book clubs, everyone wins!
by Alex Primiani
Here’s a bit of insider knowledge for some of you: publishers spend far too much time worrying about how they can get early copies of their books into the hands of book clubs around the country. (This coming from a publicist, I don’t know how marketers have the stamina to look for ’em.)
But two ingenious authors, Judy Gelman and Vicki Levy Krupp, launched GalleyMatch which, according to Alex Green at Publishers Weekly, is “a matchmaking program that gets galleys in the hands of book clubs, closing the gap between voracious readers and publishers who are eager to generate buzz for forthcoming titles.”
GalleyMatch allows publishers to upload their upcoming season’s titles, which Gelman and Levy Krupp then try to match up with the literary tastes of participating book clubs.
The dynamic duo, who actually authored a book together in 2004, The Book Club Cookbook, update their website with a trial run of GalleyMatch about six months ago. Now they have more than 450 participating book clubs and 40 publishers and imprints.
Gelman told Green, “It’s literally like a dating service.”
Alex Primiani is senior publicist at Melville House.