July 16, 2010

How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstream… 2 / Read more »

Marketing and Publicity

Celebrating 20 Years of Independent Publishing — Melville House
Trump attempting to block niece's tell-all book — Lauren Campbell
Publishers take book events online ... and introducing #MelvilleHousehold — Tom Clayton
PenguinTeen goes viral on TikTok and you are now officially old — Athena Bryan

Grossest marketing gimmick of the year, goes to….

Valerie Merians

… “luxury publisher” Kraken Opus, for a $75,000 book on Indian cricket star Sachin Tendulkar. Why so much, you ask? Well, according to a report in the Wall Street Journal,… 2 / Read more »

One of the mantras of the DIY and cost-cutting forces assaulting publishing these days is that editors are “an unnecessary step in the content process,” observes ibm.com editor in chief… 2 / Read more »

Mississippi is Not All Right

Melville House

First off, apologies to all you Mississippi readers out there. Not only did they cut your favorite radio program, but I’m sure you already get a lot of shit about… Read more »

Evidence: Beatles can still rock

Dennis Johnson

Paul McCartney was recently awarded the Library of Congress’s Gershwin Prize for Popular Song at a star-studded ceremony at the White House hosted by the Obamas. A story at the… Read more »

Melville House Books

Anatomy of a marketing campagin, #7: Tee shirts

Dennis Johnson

Grossest marketing gimmick of the year, goes to….

Valerie Merians

Are editors necessary?

Dennis Johnson

Mississippi is Not All Right

Melville House

Evidence: Beatles can still rock

Dennis Johnson