Anatomy of a marketing campaign, #5: The Citizen’s Campaign

How do you market a book written in a foreign language by an author who’s now dead, that was originally published 60 years ago, and has been overlooked by mainstreamRead more »

Borders to sell Paper

“Borders Group Inc. will sell its Paperchase Products Ltd. stationery unit to British private investment firm Primary Capital Ltd. for $31 million,” according to this report from the Associated Press.Read more »

Trouble in The Shack

The story of one the biggest selling books in decades was, as Sarah Weinman observes in a Los Angeles Times report, “an improbable Cinderella story”: “The Shack,” William Paul Young’s2 / Read more »