March 6, 2018

Presenting… the Barnes and Noble Book Club!

by

Yesterday, we wrote about what looks like a Barnes-and-Noble-to-Amazon cloning program the country’s beleaguered largest bookselling chain is beginning to implement. Now, as Jim Milliot writes in Publishers Weekly, B&N has announced its plans to stir in a little community flavor with the creation of a “Barnes & Noble Book Club.”

The club will host seasonal events at B&N stores nationwide. At first glance, this may seem like little more than an unsubtle attempt to drive desperately needed foot traffic into stores, but there is also a lot to like about it.

First and foremost, the first selection is Meg Wolitzer’s The Female Persuasion, which is scoring killer reviews and sounds pretty good, a worthwhile entertainment doubling as a feminist education. Kudos to B&N, who could easily have played it safer.

Second and secondmost, they’re pulling out some interesting stops to boost attendance. B&N will be offering an exclusive edition of The Female Persuasion with some juicy extras for all book club attendees, and running a signed book giveaway.

Third and thermosed, the meetings (which are free, of course) come with refreshments. Merely for showing up, readers will be rewarded with coffee and cookies. I want to elaborate on what a game changer that is, but it speaks for itself.

The first event takes place on May 2nd at 6 pm local time at all Barnes & Noble locations nationwide.

 

 

Michael Moglia is an intern at Melville House.

MobyLives