Melville House Books

advertising

• Libraries in the subway

  Three students from the Miami Ad School—Max Pilwat, Keri Tan and Ferdi Rodriguez—have come up with a new way to entice readers to visit their local libraries. These students designed… Read more »

• Air Max Nikes brought to you by Burroughs

  Remember when William S. Burroughs was featured in a Nike commercial? Neither do I, but fortunately for us the internet does. Here it is, in all its confounding beauty. Or maybe… Read more »

• In defense of Maria Popova

  If your website is part of an affiliate program and you potentially earn money by linking to books — either on Amazon or Indiebound or others — are you ethically… Read more »

• Teachers might hate him, but advertisers think he’s got a good face

  Below is an ad that displayed on the Huffington Post earlier this week. Ignore the top and focus on the bottom portion, that reads “Teachers HATE Him!!” Have a close… Read more »

• Ad-free books are not impossible in the age of Amazon, just expensive

  Amazon released its latest slate of Kindles last week, and while the new products featured a handful of very nice features—including an 8.8mm thick bell and a hot new 4G… Read more »

• Library to cut costs with ads on toilet paper

  At a time when library funding is being cut in some places and technology is changing traditional patron activity, many libraries recognize the need to be creative and innovative with… Read more »

• Burning books to save a library?

  This week, the Cannes Lions International Advertising Festival honors the most creative work in the ad industry, and one of the biggest winners is a campaign to save a small… 1 / Read more »

• So long Jane Austen — Amazon planning to have ads in Kindles

  Well, strange that it took this long, I guess: Amazon is planning to add advertising to the Kindle reading experience. According to a report from — where else? — AdAge… 7 / Read more »

• Chinese publishers test advertising on book covers

  Chinese publishers have begun putting advertisements directly on book covers, the China Daily reports. “My Son, Yo-Yo, written by the mother of renowned cellist Yo-Yo Ma and released in March,… 1 / Read more »

• The best/worst print book ad of 2011

  Book ads have always been pretty generic. Open any book review this weekend and you’ll see a lot of “unique,” “striking,” “devastating,” “masterpieces,” of “glorious fun,” “brilliantly rendered,” and “uniquely… 10 / Read more »