October 1, 2012
No means yes: why is Barnes & Noble selling Amazon’s Penny Marshall bio?
by Kelly Burdick
Barnes & Noble looked tough when it announced in January that it would refuse to sell Amazon Publishing-affiliated titles in its stores, including books published by a newly-created Amazon front called New Harvest.
The company was quite clear about the boycott, with a spokesperson saying that Amazon had “undermined the industry as a whole” by demanding exclusivity over certain titles. As recently as July, a Barnes & Noble spokesperson told Publishers Weekly “We have not changed our position.”
But not only is Barnes & Noble selling Amazon-affiliated My Mother Was Nuts by Penny Marshall online, it now appears to be selling the book at its physical stores.
On Saturday, I spotted the book at the Barnes & Noble at 86th Street and Lexington Avenue — on a front-of-store table display, no less.
The print edition of the book is published by Houghton Mifflin Harcourt imprint New Harvest, which prints books acquired and published in ebook by Amazon Publishing’s New York office. Unless a single store independently decided to order and promote the book, Barnes & Noble appears to have radically modified its position, without an announcement.
Publishers Weekly still thinks Barnes & Noble is refusing to sell, reporting days ago that the book had sold just over 2,000 print copies in its first week on sale, mentioning Barnes & Noble’s July statement, and seemingly crediting low store orders with the lowish sales number.
The news would seem to vindicate Laura Hazard Owen, who predicted the New Harvest deal would eventually land Amazon Publishing’s books in Barnes & Noble stores. Owen also reported in late August that Amazon had signed a deal with Ingram that would make Amazon ebooks “available to Amazon competitors … Barnes & Noble, Apple and Kobo,” a move that gave Barnes & Noble room to modify its position, in that it had earlier said it wouldn’t sell print books where it “was not allowed to sell the digital editions.”
(Tellingly, Owen sought comment on the Ingram deal from Barnes & Noble and said she would update her post with their comment, though no update appears.)
Barnes & Noble and Apple are not selling the ebook of Marshall’s book, but it is available, presumably through the Ingram deal, on Kobo.
Kelly Burdick is the executive editor of Melville House.