January 20, 2012

Celebrate Penguin Awareness Day by adopting a penguin!


As many of you already know, we’ve been dabbling in the penguin business since last October when we launched our Adopt-a-Penguin Promotion.

The deal is that we would adopt an emperor penguin in the name of participating bookstores for every 25 copies of either of Andrey Kurkov’s beloved books starring the penguin Misha (Death and the Penguin and Penguin Lost) that they sold.

The promotion has been such wonderful success, with independents and individual Barnes & Noble stores selling enough combined books to adopt a veritable rookery of penguins.

The contest is in its final few weeks (it finishes at the end of January) and we want to send it off with one big penguin bonanza.

On Friday (or really from now until the end of January) we’ll encourage you to call one of the participating stores and order a copy of one of the two books. You’ll be supporting a brick & mortar bookstore and helping them reach their next (or first) penguin adoption.

If this is just the kind of zany enterprise you would want to be then scroll down to the bottom of this post and pick out your favored bookstore. All of them are linked to a phone number or online retail component, so it won’t even be too difficult.

There are a lot of legendary booksellers on that list. Perhaps there is a favorite of yours on it, or perhaps you’d like to champion one of the underdogs that have yet to reach their first penguin. Whatever the case, we encourage you to join in the Adopt-a-Penguin fun on “Penguin Awareness Day.”

Andrey Kurkov with friend.

Participating Bookstores

Independent Booksellers

Book People. Austin, TX.

Book Shop Santa Cruz. Santa Cruz, CA.

Book Soup. West Hollywood, CA.

City Lights. San Francisco, CA.

Common Good Books. St. Paul, MN.
1 Penguin Adopted

Green Apple Books. San Francisco, CA.

Hyde Park Bookstore. Boise, ID.

Island Books. Mercer Island, WA.
1 Penguin Adopted

Left Bank Books. St. Louis, MO.
1 Penguin Adopted

Left Bank Books. St. Louis, MO.
Central West End

Micawbers Books. St. Paul, MN.

McNally-Jackson. New York, NY.

Newtonville Books. Newton, MA

Politics & Prose. Washington, D.C.
2 Penguin Adopted

R.J. Julia Booksellers. Madison, CT.
3 Penguin Adopted

The Bookshelf. Ontario, Canada.

The Reader’s Loft. Green Bay, WI.

Towne Book Center. Collegeville, PA.

Vroman’s Bookstore. Pasadena, CA.
1 Penguin Adopted

WORD Books. Brooklyn, NY.

57th Street Books. Chicago, IL.

Barnes & Noble

#2086 Exton, PA.

#1893 Jenkingtown, PA.

#2856 Shreveport, LA.
1 Penguin Adopted

#2675 Union Square. New York, NY.
1 Penguin Adopted

#2917 Coralville, IA.
2 Penguin Adopted

#2992 Plymouth Meeting, PA.

#2711 Fort Myers, FL.

#2554 Denver, Colorado

Paul Oliver is the marketing manager of Melville House. Previously he was co-owner of Wolfgang Books in Philadelphia.