Carmen Novella Promotion
To celebrate the Melville House publication of the classic novella Carmen by Prosper Mérimée, opera singer Rebecca MacLean performs the famous “Habanera” aria from Georges Bizet’s Carmen at the Strand in NYC.
Any bookstore that orders 20 copies of Melville House’s Art of the Novella edition of Carmen (978-1-61219-226-0, available August 2013), can contact Melville House (email@example.com) to request (1) an in-store “flash” performance of an aria from Carmen, or (2) a personalized recording of a Carmen aria to use on a store website or in an email newsletter.
These “flash” opera performances will be promoted on social media and publishing trade and opera media and will generate publicity for the book and participating stores. We imagine these performances to last about 3-5 minutes, be hosted at high-traffic shopping times, and be introduced by the store’s manager or event coordinator. Live performances are subject to availability but we are likely to be able to accommodate any store in a major market.